I felt it was about time I 1] posted something new and 2] posted some actual work.
This is an animation response to a film project set by Alex Reuben just before Christmas. The Brief was titled 'What do you want if you don't want money?'
We approached this brief being analytical of the statement itself. It's something we hear often within the Graphic design industry and in many areas outside of design where the is an opportunity to make a large amount of cash. "I'm not in it for the money." When did being talented/successful/highly paid become something one should be embarrassed about? We wanted to create an animation to show it is what you do with money that gives it worth and value.
Project with Samantha Knight and Amy Mawji.